The Macallan Folio 5


The Macallan Folio 5

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The Macallan Folio 5 is the fifth release of The Archival Series which commemorates Macallan’s advertising campaigns from the 1970s, 80s and 90s.

The 5th release remembers a campaign focusing on the tale of a “Luggy Bonnet” with the phrase “Keep this knot firmly tied”.

The image on the tin and bottle of Folio 5 is of the “Luggy Bonnet”. It is said bonnet which was responsible for the Sportsman in the ad “disastrously” missing out on a dram of Macallan because of the flaps covering his ears.


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The Macallan